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Hello, this is Na Yoon-seok from La Factor. This is a price analysis of the New Sportage. There are many videos with provocative titles such as '2.99 million won increase', 'Isn't it too much?' So I decided to analyze it from various perspectives. Since my previous job is a job... haha First, I will try a specification-based analysis. Then, I will analyze the price positioning by trim. Finally, I will analyze the relationship with the surrounding models. It is very logical. In other words, it is a price that has no technical problems at all. However, the most important thing is the market situation and the purchasing conditions of customers. Will this price be accepted without resistance in the market? Or will excessive confidence in Kia SUVs that are selling well these days cause problems? Let's take a look together.