???? Get access to a 7-day free trial of G4 Skills, the smart platform for developing your team: https://g40.co/anacouto-yt __ In the latest episode of Sem Atalhos, Tay Dantas, brand director and partner at G4 Educação, has the pleasure of talking to Ana Couto, designer and the biggest reference in branding in Brazil. Ana Couto shares her expertise in branding, exploring the essential foundations of this field since the beginning of the conversation. She reveals how she began to study and dedicate herself to branding, providing valuable insights into her professional journey. One of the highlights of the interview is the alignment of branding with an organization's purpose. Ana explores how branding can be a powerful tool to convey the essence of a brand in an authentic and coherent way. Ana discusses the specific challenges faced in the Brazilian scenario, such as the lack of discipline in long-term execution and friction among brand professionals. At the end, Ana Couto shares prominent brands in Brazil that stand out for their branding, in addition to suggesting where people can seek knowledge on the subject. This interview is an excellent opportunity to understand the paths to building a strong brand. ???? In this episode of Sem Atalhos, Ana Couto also talks about: A brand is not a logo; Branding aligned with the organization's purpose; What makes a brand stand out? How to validate a good idea? __ 02:00 - Tay Dantas' gift for you 05:00 - What is branding? 07:30 - How did Ana start studying branding? 11:40 - Branding aligned with the organization's purpose 14:00 - The redefinition of Disney princesses 15:00 - What is brand ownership? 17:50 - What are the basics that a brand should think about when starting branding? 21:30 - Strategy and Execution 23:40 - The role of strong branding 26:45 - What makes a brand stand out 28:40 - Brazil lacks the discipline of execution and long-termism 29:40 - Why are brand professionals rigid? 34:50 - G4's marketing efforts 38:30 - Aligning Branding with Performance 40:16 - What did Tallis Gomes want for the G4 brand? 42:30 - How did Tay Dantas strengthen the G4 brand? 46:30 - How to build a personal brand with multiplurality 52:10 - What is the biggest challenge for Branding in Brazil today? 55:10 - What are the most prominent brands in Brazil? 58:30 - Where should people educate themselves about Branding? 01:00:00 - Get to know Laje __ ???? Enjoy and watch the episode of Sem Atalhos with philosopher Clóvis de Barros: https://g40.co/clv __ ????️ Follow G4 Podcasts on Spotify: https://g40.co/bg7 — ???? Follow G4 Podcasts on Instagram: https://g40.co/gq8 Follow Tay Dantas on Instagram: ⁠⁠⁠⁠https://g40.co/tx9 — ???? Follow G4 Education on all networks: ⁠⁠⁠⁠⁠ Instagram: https://g40.co/02e⁠⁠⁠⁠⁠ Linkedin: https://g40.co/dcq Blog: ⁠⁠⁠https://g40.co/x8c — Welcome to the Sem Atalhos podcast, a new podcast from G4 Educação focused on high performance applied to everyday life. During the episodes, Tay Dantas, Brand Director and Partner at G4 Educação, talks to athletes, coaches, health professionals, artists, influencers and entrepreneurs, who have managed to apply the principles of high performance consistently to their daily challenges and, thus, were able to build an exemplary journey to achieve challenging goals. — ???? Watch this exclusive episode of Sem Atalhos and tell us what you thought in the comments!