OverviewWhat kind of course is the American Clothing History Lecture Series? In Japan, researchers of American clothing history are very rare. Furthermore, in the many studies of Western clothing history that are seen, research on upper-class clothing dominates. In contrast, Hamada has been building clothing history research for 38 years as American clothing social history, taking into account the historical background of clothing not only of the upper class in America, but also of the middle and lower classes. Hamada's research subjects include clothing and textiles of minorities such as Native Americans and African Americans. We hope that this course will be useful in future research into clothing history. Top 5 URLs for this course in terms of viewing rate Episode 1: Introduction The purpose and theme of this course • Episode 15: Utopianism and women who wore pants (part 1) Introduction... Episode 3: Utopianism and women who wore pants (part 2) - The establishment of the Oneida community and clothing reform - • Episode 15: Utopianism and women who wore pants, part 2 The establishment of the Oneida community... Episode 17: Immigrants to America's admiration for French fashion • Immigrants to America's admiration for French fashion (revised version) Episode 6: Utopianism and women who wore pants (part 5) - The birth and role of the magazine "Sibyl" - • Episode 15: Utopianism and women who wore pants (part 5) YouTube version... Episode 2: Utopianism and women who wore pants (part 1) • Video #American clothing history lecture series #The dress reform movement in 19th century America #Women who wore pants #The birth of the American look #Professional clothing in American history #Masako Hamada's History of American Clothing #Colonial Clothing #Set in the American Revolutionary Era Summary of the 8th Series In the early 20th century, the term "dress reform movement" fell out of use, and efforts were made to create "American fashion for American women." In this course, we will look at the achievements of Dorothy Shaver (1893-1959) against the backdrop of the development of commerce and fashion in New York City, and provide a clear answer to the driving force behind the shift from "Parisian mode" to the "American look." Although she is not well known in Japan, she was the vice president of Lord & Taylor, a long-established department store founded in 1826, from 1931 to 1945, and the president from 1945 to 1959. In particular, she promoted the movement to recognize American female designers from 1930, and contributed to the shift from "Parisian mode" to the "American look." There is no research on Dorothy Shaver in Japan. Previous research in the United States is also extremely scarce. The author's motivation for focusing on Dorothy Shaver was an encounter with a paper by American fashion researcher Tiffany Webber-Hanchett published in the American Academy of Fashion and Fashion's academic journal, "Dress." In this paper, Tiffany Webber-Hanchett writes the following about Shaver's achievements: "Dorothy Shaver, First Lady of the Merchandising World, set new standards in retailing during her tenure at Lord's End Tailor (1924-1959), notably promoting American designers at her stores before other industry leaders did the same. Her innovations at Lord's End Tailor in advertising and promotion, new merchandising techniques and recognition of American designers were collectively known as 'The Shaver Touch.' As vice president (1931-1945), Shaver launched the American Designer Movement in the early 1930s and 'The American Look' advertising campaign in the mid-1940s. She expanded the store's merchandising and marketing policies to promote American fashion. Shaver saw the need to pay tribute to domestic talent and, in so doing, paved the way for American fashion designers to emerge from the stagnation of the industry." In Chapter 8 of my book "American Fashion Social History," I only touched on Dorothy Shaver very briefly, but after that, I had the opportunity to obtain and thoroughly read Sandra Lee Braun's very empirical and knowledgeable dissertation. Therefore, in this course, I would like to introduce Dorothy Shaver's activities as a merchandiser in an easy-to-understand and interesting way for general readers based on my book "From Parisian Mode to American Mode: American Fashion Social History, Modern and Contemporary Period" (POD Publishing, 2019).