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In this episode, we welcome Luiz Arruda, Porto's Vice President of Sales & Marketing, for a fascinating conversation with Andrea Dietrich and Eduardo Terra. Together, they discuss how ambidexterity in companies and customer centricity are being enhanced by artificial intelligence. ???? What you will learn: What it means to be ambidextrous in business and its importance in commercial strategy. How to put the customer at the center of decisions using AI. Luiz's trajectory and his valuable experiences in sales and marketing. Don't miss out! Press play and discover how AI is transforming the market, focusing on what matters most: the customer experience! ???? Don't forget to subscribe to the channel and turn on notifications for more content on digital transformation! ???? FOLLOW US ON OUR SOCIAL MEDIA: -????️ Spotify https://spoti.fi/3xnOqIT ???? Instagram https://bit.ly/digitalbackstage ???? MEET OUR HOSTS: Eduardo Terra ???? Instagram @edu_terra_verejo_digital Andrea Dietrich ???? Instagram @didietrich_oficial