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“Innovation requires having your feet on the ground, because you can only innovate if you solve people’s problems. If you’re not in the real world, you don’t see people’s problems,” says Amanda Graciano, CEO of CEO Now, a specialist in strategy, innovation and technology, and our guest on episode 02 of Tudo que Importa, a podcast by Bits to Brands. We talked about how anxiety is a problem not only for people and personal relationships, but also how hyperconnectivity influences productivity, decision-making and is starting to become a public health issue. We also talked about generations, how much we can stop working, how one of the biggest problems in the job market is not being able to talk, and we came to a stunning conclusion: technologies are seeking traits of humanity while humans are seeking to become more and more technological. She, who tries to get out of the ordinary when addressing topics such as technology and innovation, brings to our conversation the provocation about what really matters — are we just looking for the new topics that will be trending? Are we repeating more of the same? Come chat with us? :) _ Follow Amanda on Instagram / gracianoamanda Follow Bits to Brands on Instagram / bitstobrands Subscribe to our newsletter https://bitstobrands.substack.com/