ADVERTISING AND PR

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архив Огарёв-TV

Published on Mar 22, 2018
About :

For many years, advertising has been a constant companion of man. Every day, a modern person is bombarded with a huge stream of advertising messages, and we do not always notice that we are the object of advertising. The lecture "Advertising and PR: the second reality" examines the modern understanding and meaning of advertising and PR, modern advertising and PR technologies, interactive technologies, innovative advertising and PR techniques and the possibilities of their use in various areas of public life. The specifics of the profession of an advertising and public relations specialist, areas and industries in which these specialists are in demand today are discussed. Online lecture by Ulyana Anatolyevna Vinnik, Associate Professor of the Department of Design and Advertising of the Institute of National Culture of the National Research Mordovian State University named after N.P. Ogarev.

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