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Sugary soft drinks kill more people than organized crime in Mexico. In the main consumer countries in Latin America, with Mexico at the top, the figures for diseases that can be attributed to soft drink consumption are more than alarming: obesity, diabetes, cardiovascular diseases, osteoarthritis and different types of cancer. The costs of medical care for families and for the State represent a serious economic burden. But on the other side is a highly profitable industry: a great economic force with political influence.