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In this episode, we dive deeper into the differences between active and latent job seekers. How do you reach candidates who are not actively looking, but are open to a new challenge? We discuss strategies to attract this target group and keep the application process accessible, so that latent job seekers dare to actually take steps. Do you want to learn how to attract the right people with smart recruitment marketing, without having to rely on traditional applications? Listen in and discover new ways to make your company attractive to talent. Chapters: 00:00 Introduction and getting to know each other 01:05 What are active and latent job seekers? 03:00 Why active job seekers are sometimes less interesting 06:20 The benefits of attracting latent job seekers 08:15 Strategies to reach latent job seekers 10:30 How social media can help attract candidates 13:40 Making the application process accessible 17:05 Examples of successful campaigns 20:10 Conclusions and tips for employers