Abass is French, a halal butcher and a victim of racism on social networks
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"Him, a French butcher with his black head?", "He dared Pepito", "He's a handsome Gaul"... A butcher in Gentilly (94), Abass has received dozens of racist comments since he posted a video on social media praising French terroir and its products, with the catchphrase: "We the French". "It's pathetic, all I do is highlight the work of breeders and I get hate", sums up the man who opened his butcher's shop in 2019, after 15 years of experience in the trade. Abass' goal "is precisely to modernize communication and attract people to this often undervalued manual profession". With his Instagram and TikTok accounts, he presents cooking tips, promotes rarely consumed cuts like calf's heart or presents those that can fill the plate at a low price. "We have to adapt to the population and new consumption patterns," he explains, reacting to the contemptuous remarks under his video revealing a platter of halal charcuterie. "There's something for everyone, the important thing is that his products are quality," asserts Ghada, a new customer attracted by the sirloin steak and poultry ham in the window. "I know him, he's passionate about animals and French agriculture, and it shows in his meat," explains Loan, a regular, who arrived at the shop to order a Black Angus entrecôte and share with his butcher a video of a Normandy cow captured on the road during his last vacation. "We're lucky, the French terroir is one of the richest in the world," summarizes Abass, who prefers to remember the many messages of support rather than those of hate. "But it's like mentalities, if it doesn't evolve, it will die."
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