How to increase sales in your online store using marketing psychology. ======== Discover our Online Courses: Complete Ecommerce Course from ZERO to TOP: https://www.universidadeecommerce.com/ Individual VIP Consulting + Complete Ecommerce Course from Zero to Top: https://www.universidadeecommerce.com/ ======== How to Sell More in your business? How to Sell More in your online store? In this video, we will show you nine psychological sales tricks that you can apply, regardless of your type of business or niche. The first psychological trick to know How to Sell More is the halo effect. This is a phenomenon where a positive perception of a brand or product influences other characteristics of that product. For example, if a product is visually appealing, you may already consider it to be of good quality, just because you think it looks nice. A classic example is Apple. Many people already consider a new Apple product to be good, even before using it, due to the positive perception they have of the brand. To generate this halo effect and sell more, your products not only need to be of quality, but they also need to look good. The aesthetics of the product and the packaging are essential to convey this perception of quality. The second trick to learn How to Sell More is loss aversion. People are more afraid of losing something than the prospect of winning. On Black Friday, for example, the fear of losing the chance to pay less makes people make quick purchasing decisions. If you can generate this feeling in your offers, creating a sense of urgency, you will see how this can help you sell more quickly. Social proof is the third trick. How to Sell More? Simple: people trust more in products that other people have already used and approved. If a restaurant is full, we automatically realize that it is better than an empty one. In the online world, customer reviews and testimonials play this role. Encourage your customers to leave feedback to build this social proof, which is essential to help you sell more. The fourth psychological trick to learn How to Sell More is confirmation bias. People tend to look for information that confirms their beliefs. For example, someone who starts a new diet will look for positive reports about it to reinforce their decision. In marketing, this means that you should present testimonials and success stories that confirm the quality of your product. This will help your customers feel confident in their choices and increase your chances of selling more. The scarcity effect is the fifth psychological trick. When something is scarce, it becomes more valuable. If your product is running out, make that clear! Showing that there are only a few units left can be the deciding factor in helping you sell more quickly. But remember: be honest about the scarcity, as customer trust is essential. The anchoring effect is the sixth trick. How to sell more using anchoring? Present a more expensive option first, so that the customer perceives the second option as more advantageous. This contrast makes the second choice seem much more attractive, making the purchase decision easier. The tension theory is the seventh trick to learn how to sell more. People are more motivated to complete a task when they perceive that they are close to the goal. For example, in a loyalty program, a card with pre-filled stamps makes customers come back more often to complete and earn a reward. Use this to your advantage to keep your customers engaged and ready for your business to Sell More. The eighth trick is the mere exposure effect. How to Sell More? Appear frequently to your audience. The more times people see you, the more familiar and trustworthy you become to them. This can be achieved with paid traffic campaigns on social media, ensuring that your brand is always present in the minds of consumers. Finally, the ninth trick to Sell More is the authority bias. Products endorsed by authority figures are more trustworthy. If a celebrity or influencer that the public respects recommends your product, this increases the credibility of your brand and the chance of Selling More. Today, with influencer marketing, even small brands can use this bias to help How to Sell More efficiently. These nine psychological tricks can help you How to Sell More in your business. If you liked this video and it helped you in some way, leave your like as a reward. And if you are not yet subscribed to the channel, subscribe! Every week we have new classes to help you get started in e-commerce the right way and How to Sell More with your online store. #sellmore #increasesales #ecommerce #onlinestore