80% of customers at 100-yen shop are foreigners... French chef surprised by "Tokitama Master&qu

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Published on Jan 11, 2024
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The world is amazed by Japan's "100 yen convenience goods". There are even stores where 80% of the customers are foreigners. The ideas and low prices are surprising. We will also track down the "afterwards" of the purchases you are curious about. ■ "100 yen goods" that fascinate the world Suddenly, a 100 yen goods quiz. This item surprised foreign tourists. Do you know what it is used for? Swedish couple: "This is..." "Small lunch box" "For the freezer..." "Ice cream?" Australian: "I wonder if it is used to store medicine, Monday, Tuesday, Wednesday, Thursday, Friday." The correct answer is a "sushi maker" that anyone can easily make sushi rice by simply filling it with rice and pressing it. Belgian: "100 yen! I want this. I really like it." 100 yen goods that attract not only Japanese people but also foreigners with their low prices and ideas. It is said that about 80% of the customers at "Daiso" in Shinsaibashi, Osaka are foreigners. Australian: "Daiso has all the interesting things that everyone wants." It has three floors and handles over 30,000 products. ■My first 100-yen shop: "A wonderful store" Foreigners who visit have a wide variety of interests. For some reason, some foreign tourists picked up a beginner's mark. Australian: "In Australia, it's popular to put this mark on cars." "I don't really get it, but it's unique." "People who like Japanese cars like to put this mark on their cars." Saudi Arabian: Jasmine: "Hyakuen? What does it mean?" Staff: "100 yen." Saudi Arabian: "Really?! I never knew the price." A tourist from Saudi Arabia happened to stop by. Jasmine: "There are a lot of products." "Wonderful." "They really have everything." "I'll buy five of these." I also bought some Japanese-style origami paper as souvenirs, but it seems hard to believe that they are 100-yen goods. Jasmine: "In Saudi Arabia, this kind of beautiful origami would cost 1,000 or 2,000 yen. The quality is good and there is a wide selection. It's a really wonderful store." ■French chef surprised by the Tokitama Master A French man was looking intently at the kitchen goods section. Mickael: "Wow. I'm a chef. I'd love to try it." Mickael says he is a chef in France, the "country of fine cuisine." He was intrigued by the Tokitama Master, which is said to make smooth beaten eggs. The key is the four holes in the tip. By simply shaking it lightly, the yolk and white can be mixed evenly, much more so than mixing with chopsticks. Will it really pass the inspection of a professional in the field? After returning home, we were shown how to actually use it. Mikael: "You're right! It mixes really well." Wife: "It looks better than a whisk." Mikael: "Honestly, it's better than a whisk! It mixes really well." It has received the seal of approval from a French chef. However, many of you may be skeptical, thinking that this is just because a professional is using it. So, the program staff compared it to mixing with chopsticks. By mixing for 30 seconds at a time, you can see that the "Tokitama Master" mixes the mixture evenly and easily, so it passes through the fine mesh of a sieve. By the way, Mikael was immersed in the memories of his trip to Japan and ate the beaten eggs as katsudon. ■ "I don't need anything else" "10-sword style" tongs Spaniard: "There are no cooking tools like these in Spain" Creative kitchen goods are the specialty of 100-yen shops in Japan. These tongs are selling like hotcakes right now. They have "10 swords". "Clipping", "cutting", "crushing" and "frying" are just the beginning. The key point is the unusual design. Use the hole in the middle to separate the yolk and drain the water... The other side has numbers on it. You can measure tablespoons and teaspoons without having to take out a measuring spoon. It's a great product that can be used for 10 purposes. Spaniard: "If you have this, you don't need anything else! This is all you need. I respect Japan because they pay attention to the little things and create such wonderful products." ■Photography allowed inside the store... A strategy to promote its appeal both domestically and internationally through social media Daiso now has about 900 stores overseas, but there are many foreigners who come to Japanese stores. Korean: "Daiso in Korea has fewer cute things than Japan." Italian: "Daiso is famous on the Internet and social media." Photography is welcome inside the store. It is a strategy to promote its appeal both domestically and internationally through social media. Social media comments: "I fo

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