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Want to see how customers perceive your business? Schedule a free consultation! 🟩 https://fuzers.com/kontakt/ In the latest episode on our channel, we talk to Ania Wiśniewska, Director of the Department of Products and Processes and Development of Remote Distribution Channels at PKO Leasing, who shares her experience in managing customer experience (CX) and introduces the process of digital transformation in the leasing industry. Ania, an expert in digitization and development of digital channels, talks about the challenges related to building relationships with customers and introducing innovations in leasing processes. In the episode, we cover the following topics: 👉 How does customer service affect their loyalty and willingness to recommend services - why can small gestures and the right moments of contact be crucial? 👉 The transformation of the leasing industry - from transactional to relational business: how are customer expectations changing and what is PKO Leasing doing to meet them? 👉 The role of customer feedback – how does PKO Leasing collect, analyze and implement customer suggestions into its processes? 👉 Digitalization in leasing – how are sales and customer service channels changing and what challenges does the transition to digital solutions pose for the leasing industry? 👉 The future of the leasing industry – how can an electronic signature revolutionize processes and what concerns should be taken into account in this transformation? 👉 Advice for CX Managers – what steps should be taken to effectively build engagement in the organization and implement changes that improve customer experience? Join us to learn how PKO Leasing cares about the experience of its customers and what the future of the leasing industry looks like in the context of digitization and innovation! Subscribe to our channel and click the bell so you don't miss the next episodes! Let us know in the comments what you think about the topics covered in this episode and what CX issues you would like us to discuss in the future! 🟩 Write to me: [email protected] 🟩 You can find me on: / piotrwojciechowski https://www.fuzers.com Table of contents: 00:00-Intro 01:40 The role of customer service in building loyalty 03:41 Transformation of the leasing industry - from transactional to relational 06:47 Collecting and analyzing customer feedback 08:46 Integration of customer experience in business processes 11:07 Challenges in implementing a CX strategy 33:28 Digital transformation in the leasing industry 38:42 Summary and advice for CX professionals