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CSS- Regional - ZCBOY. Turning your passion into a business is not only a way to work on something you love, but also a smart strategy to build a sustainable project. People who build businesses around their interests often have a competitive advantage, as they have deep knowledge and intrinsic motivation that drives their dedication and creativity. By channeling that energy into a product or service, you create an authentic connection with customers, who perceive the authenticity behind the offering. Plus, working on something you're passionate about reduces the feeling of monotony and gives you the resilience to overcome the natural challenges of entrepreneurship.