Our guest is Yura Vetrov, brand and design director of Muse Group (ex-Raiffeisen, Mail.ru Group), author of the book "Design Management Patterns": https://dmpatterns.com Timestamps: 0:00 — About the guest and the podcast 1:30 — Why the book was written 4:17 — What the book is based on 6:48 — Operational, tactical, strategic: the structure of design management patterns 10:33 — How the course and the book are connected 16:16 — About the new book course on branding 16:55 — Product companies or agencies: who is the book written for? 18:43 — When to Move on to Systemic Design 24:11 — Operational Level in Design Management 25:49 — Competencies, Tools, and Attitude: Ideal Designers for a Product Company 29:29 — Design Leader (pattern) 31:17 — Credit of Trust (pattern) 34:43 — Quick Wins (pattern) 36:07 — What a Designer Doesn’t Screw Up 38:04 — Hiring, Planning, Design Critique Sessions (patterns) 39:54 — General Tools (pattern) 41:05 — Briefly About the Operational Level 41:50 — About Culture and Mutual Respect 44:48 — Tactical Level in Design Management 49:11 — Organizational Structure (pattern) 50:37 — Map of Decision Makers (pattern) 51:42 — Teamwork Skills (Pattern) 55:12 — Designer Development (Pattern) 56:19 — Design System (Pattern) 1:03:04 — Design Debt (Pattern) 1:04:33 — Quick Wins Are Crucial! 1:08:12 — Solving user needs (pattern) 1:09:23 — Moving to the strategic level of design management 1:12:58 — General design literacy (pattern) 1:15:05 — Co-design (pattern) 1:18:10 — Long-term planning (pattern) 1:19:34 — Designer maturity levels = design management levels 1:20:59 — Metrics, impact on product plan (pattern) 1:21:42 — How a designer can sell their ideas to a business 1:23:25 — Connecting a brand with an interface (pattern) 1:24:05 — CJM, knowledge base and insights, design leaders club (patterns) 1:25:08 — Tools for implementing design management into life 1:29:50 — Strategy for implementing system design 1:34:31 — The Necessary Background in a Designer's Life 1:39:06 — Is It Possible to Instill a Sense of Responsibility 1:45:37 — Mikhail Boyarsky in the Work and Life of Yura Vetrov 1:52:49 — Is It Possible to Enjoy Working in a Product Company 1:58:42 — Personal Contribution to Design Development 2:02:00 — The Future of Design and Artificial Intelligence 02:10:30 — Let's Start Wrapping Up