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3 Steps to MAKE A UNIQUE Architectural MATCH! Subscribe to my Newsletter ???? and I'll give you my project notebook that I developed with Thom Mayne: https://architectsground.ck.page/sket... The architectural concept is overrated. We give too much importance to the abstract idea behind the project. When the real game is in developing the architectural match that gives physical form to the project and an experience to the user. I show you the process in 3 steps: 1 Create, 2 Analyze and 3 Improve. It is crucial that you learn this not only to avoid creative blocks and frustration during the design process, but also so that you have confidence and security in your decisions. Resulting in meaningful and elaborate projects in which the concept and the match add up. That 1 + 1 = 3. If you want to chat, I would love to hear from you! Share your experience in the comments of the video or send me a direct message on Instagram. Instagram → @ricardorodriguezh_ Tik Tok → @ricardorodriguez_h Contact for Conferences and Workshops: [email protected]