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What do you think is necessary for successful content marketing? Today's interview is with editor Lee Yu-mi, a head copywriter with 9 years of experience at online shopping mall 29CM, who captures the hearts of customers with differentiated copy. I was very impressed by how she always tries not to miss the small details of everyday life in order to understand the hearts of customers and create empathy in marketing in order to write special copy that is different from others. This interview is recommended for those who are researching their own differentiated content marketing :) If you have any questions after watching the video, please leave a comment! If you are curious about my daily life and usual thoughts, please follow the account below! fb profile: www.facebook.com/taeyong.kim.980 fb page: / tyzapzi instagram: tyongtube *This content was produced with production support funds for the purpose of enhancing the brand image of Fast Campus.