In this Bitalk we will discover why so many Portuguese companies prefer to 'forget' to declare profits with Jorge Miguel Fonseca, CMO and Partner at BF Grupo. 👨‍👩‍👧‍👦 💣 Do you know what the biggest risks of a family business are? 💸 ⛏Should we stop taxing work? 🇵🇹💰Portugal is sinking and you’re the one who pays? 😤🗑️ Tired of doing boring tasks? 😴📚 Is teaching asleep? The real Bitalkers already know Jorge's father, who was in one of the first episodes of Bitalk. If you haven't seen it yet, check it out here 👉 • SALES ARE MUCH MORE THAN SALES with... BF Grupo was founded in 1989 with an initial focus on direct marketing and outsourcing of services in areas such as telecommunications, energy, security and financial services. Under his leadership, the group became an international player, operating in more than 50 cities in Portugal and Spain and establishing a presence on three continents. At the same time, Jorge is involved in Lumus, the latest company in the BF Group, where they help companies reduce costs by optimizing their electricity and gas bills. Throughout his career, Jorge was involved in several projects, notably as co-founder of MuchoPrints, which produced personalized clothing, and BuBu, which challenged conventions in t-shirt design. At BF Grupo, he led strategic initiatives such as diversification into the real estate sector, with the creation of BF Real Estate in 2004, and the launch of BF Online Services. Among the most notable achievements is the acquisition of a historic palace on Avenida da Liberdade in Lisbon, an example of the strategic vision for the high-end real estate sector. Jorge also highlights social responsibility through the BF Foundation, which supports children and young people in charitable projects. The group has invested heavily in senior residences in Portugal, including units in Lisbon and Cascais, with expansion plans until 2030. Its trajectory reflects a balance between business vision, innovation and social impact, consolidating Jorge as a leader focused both on the success of the business and the benefit of the communities where it operates. You can find out more about Jorge at 👉 https://jorgefonseca.me/ Here are some of the best moments: 00:00 - Intro 00:48 - Doing it well🆚Doing it right 07:53 - Make your life easier with automation! 11:48 - Boring tasks? Let automation solve it! 15:10 - Will you lose your job with automations and AI? 26:50 - Teaching is sleeping! 33:41 - Who said you need to be a genius to automate? 38:53 - The secret to success? 44:10 - FRYING PAN 🍳🤖 49:15 - The Risk of a family business 59:38 - Brazilian companies don't make a profit 1:03:31 - Shouldn't we tax work or companies? 1:10:55 - Portugal is sinking and you're the one who pays! Take the opportunity to subscribe to our channel and find out all about our episodes: http://youtube.bitalk.pt Listen to us on Spotify: http://spotify.bitalk.pt Listen to us on Apple Podcasts: http:/ /apple .bitalk.pt And follow us on social media: • Instagram: http://instagram.bitalk.pt • TikTok: /bitalk_podcast • Linkedin: http://linkedin.bitalk.pt • Facebook: http://facebook.bitalk .pt • Website: https://bitalk.pt/ A GAFFVisuals production https://gaffvisuals.com/