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In 2025, Google could lose its historic monopoly on search advertising, representing $306 billion of the $740 billion global advertising market. But it is not AI that threatens the Californian giant. In this video, I analyze the real threats to Google and Meta, the erosion of their dominance, and the emergence of a 3rd wave that is redefining the online advertising market. I also mention the strategies of the two giants to resist this fragmentation of the advertising market. At Coudac, we manage millions of euros of advertising budget each month, which places us at the heart of market developments. Analyzing these changes and spotting new trends is our daily life. This video is our way of sharing these insights with you so that you stay ahead of the competition. ???? Our newsletter to stay up to date: https://bit.ly/4gKUFrH ????That's Coudac: https://bit.ly/4j4Yzgp ????10% off Simio: https://bit.ly/4fKLJSp Chapters: 00:00: Intro 01:12: Part 1: A concrete attack on their private hunting grounds 10:02: The Coudac agency 10:47: Part 1 (continued): A concrete attack on their private hunting grounds 11:00: Part 2: The new Eldorado 13:45: Part 3: At the forefront of online advertising 15:31: Simio 16:36: Part 3 (continued): At the forefront of online advertising 22:39: Conclusion → To work with Coudac, it's here: 5 expertises, 5 agencies made in Coudac. ???? Coudac • Your online acquisition agency: https://bit.ly/Coudac ???? Linker • To make your personal brand pop on Linkedin: https://bit.ly/_linker ???????? Le Labo by Coudac • The creative partner of e-retailers: https://bit.ly/-LeLabo ???? Netcord • To create a unique link with your community: https://bit.ly/-Netcord ???? Standard ecom • 360° management of your email marketing: https://bit.ly/-StandardEcom