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In the last episode of the year, I talk to Lucas Galdino, one of the founders of the channel @historiasdeterapia. Together, we make a critical analysis of the past year in the Creator Economy, discussing the main changes, challenges and trends that marked 2024. Lucas brings a close look at the opportunities and difficulties that creators faced, highlighting how the dynamics of the creative economy evolved throughout the year. In addition, we reflect on the importance of unity among creators for 2025, a year that promises to be even more competitive and challenging. In an increasingly saturated market, collaboration and mutual support will be fundamental to collective success. Don't miss this episode full of insights and predictions for the coming year! Did you enjoy the conversation? Don't forget to follow me for more conversations about the behind-the-scenes of the Creator Economy and the universe of content creators! For more on Science and the Creator Economy, follow me: Instagram: / caiopmotta TikTok: / caiopmotta Spotify: https://open.spotify.com/show/3O89v2k... LinkedIn: / caiopmotta