1,500 tons of good beer drains 'gushing'... 'Bear Brand Beer' conflict / SBS 8 News

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Published on Oct 23, 2024
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〈Anchor〉 The conflict between the company that owns the trademark and the beer manufacturer continues over a product that was once very popular as a craft beer. In the end, over 1,000 tons of beer were thrown away. Reporter Yoo Deok-gi covered the background. 〈Reporter〉 1,500 tons of beer were thrown away in a wastewater treatment plant at a beer manufacturing plant. The stored liquor made for the product 'Gompyo Wheat Beer' was thrown away without being canned. 'Gompyo Wheat Beer', which led the craft beer craze by selling nearly 60 million cans since its launch in 2020, was trademarked by Daehan Flour Mills and manufactured by Seven Broy. However, after the three-year trademark contract ended, a dispute over the beer recipe began. Seven Broy, the beer manufacturer, claims that Daehan Flour Mills passed its own beer recipe to another beer company with which it had a new contract. It took half a year from development to manufacturing, but a new product with similar ingredients was released just 43 days after the contract ended. [Kim Hee-sang/Vice President of Seven Bro: (Launching in 43 days) is ridiculous in our industry. Our ingredient list (that we shared because it was needed for export) shows the mixing ratio of all raw materials in percentages.] Daehan Flour Mills refuted the claim that they make recipes based solely on the ingredient analysis table they received, and that they have never provided it. The two companies are also fighting over the design of the beer cans that were popular. [Rep. Seo Wang-jin/National Assembly Industry, Trade, Energy, SMEs and Startups Committee: It is regrettable that some successful examples of cooperation (between large corporations and small and medium-sized enterprises) have been discarded. What changes are needed to foster win-win cooperation, such as these…] Seven Bros announced that they plan to report Daehan Flour Mills to the Korean Intellectual Property Office for violating the Unfair Competition Prevention Act, so it seems that the pros and cons will be sorted out by the Korean Intellectual Property Office. (Video coverage: Hwang In-seok, Seol Min-hwan, Video editing: Choi Hye-young, Design: Jang Ye-eun) ☞ More information https://news.sbs.co.kr/y/?id=N1007845374 #SBSNews #8News #Contract ▶ Subscribe to SBS News Channel: https://n.sbs.co.kr/youtube ♨ Discuss hot issues together (Subscribe to SP): https://premium.sbs.co.kr ▶ SBS News Live: https://n.sbs.co.kr/youtubeLive, https://n.sbs.co.kr/live ▶ Report SBS News Homepage: https://n.sbs.co.kr/inform Application: Install the 'SBS News' app and report - https://n.sbs.co.kr/App KakaoTalk: Become friends with 'SBS News' and chat - https://pf.kakao.com/_ewsdq/chat Facebook: Send 'SBS News' messages - / sbs8news Email: [email protected] Text # and 6000 Phone: 02-2113-6000 Website: https://news.sbs.co.kr/ Facebook: / sbs8news X (formerly Twitter): / sbs8news Kakao Talk: https://pf.kakao.com/_ewsdq Instagram: / sbsnews Copyright Ⓒ SBS. All rights reserved. Unauthorized reproduction, redistribution, and use of AI learning are prohibited.

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